Get to know me
My career has been built in rooms where the playbook didn't exist yet. I started at the biggest PR agency in Mexico — 200 people, every major tech brand — but I was the fourth hire for their Argentina cell, which meant three people figuring everything out from scratch. That contrast — startup scrappiness alongside process rigor — never left me. From there I moved into growth and B2B: ed-tech, HR tech, staffing. Always the person who arrived when the GTM motion wasn't built yet.
I describe my style as a tightrope walker: I can see far enough ahead to build things that compound, and I'm impatient enough about today to run the experiments that move metrics. Holding both at once without falling — that's the art! For the last few years I've sat in strategic planning sessions with C-levels, not to only report on marketing, but to think about the business as a whole, and then gone back to execute with a lean team of one or two. Strategy and hands, all in the same person.
The thing I'm most focused on right now is closing the gap between having an idea and shipping it. This past year I built an internal knowledge hub that pulls from Fathom, HubSpot, and email programs so anyone in the company can ask a question and get a real answer; automations that replaced hours of manual work; landing pages and prototypes I used to need a developer for. I'm not a technical person — but I've been a geek since childhood, and I'm just really happy about the power that's now in my hands.
core competencies
Problem-Solving
"If you can write a problem down clearly, it is already half-solved" (Kidlin's Law). I use problem-solving frameworks to diagnose root causes and create processes that actually fix what they're supposed to fix.
Technical Builder
Hands-on builder of internal and external tools. My stack: Claude, n8n, Railway, GitHub, Apollo, API integrations.
GTM & Revenue Operations
Pipeline strategy · ICP definition · Outbound motion design · Sales enablement · Multi-touch nurturing · Paid acquisition built from scratch with CAC & ROAS definitions.
Funnel & Growth Operations
End-to-end funnel ownership from acquisition to conversion. Comfortable running conversion experiments across each stage of the funnel.
Strategic range, no hand-offs
4+ years working directly alongside CEOs, CFOs, and CMOs — always in lean teams where I'm also the one executing. Leading multi-market expansion across LATAM and the US.
